Adam came to me during a turning point. He was preparing to evolve his brand — stepping out from Underground Ink and into something more refined, intentional, and reflective of his current work: Death’s Décor Tattoo.

We captured branded photo and video content ahead of the Milwaukee Tattoo Fest, so by the time he hit the convention floor, his visuals were already aligned with the next chapter. As the event unfolded, we used that momentum to build interest and launch the new brand — giving his audience a first look at where things were headed.